Loni Hale, a good friend of mine and makeup artist for Factor teamed up with me to shoot a fashion editorial based on Light and Darkness. Using a truly talented Ford model (Emily Doyle), hair textures, strongly stylized clothing, unexpected accessories, and makeup techniques we transformed the models into different people with every look. We really had fun exploring the different ways to play with these concepts, and came up with a nice variety of images. One of the most enjoyable parts for me was designing the color palettes alongside the mood and concept. I also really enjoyed how the single model in this shoot looks like at least three different women. It speaks to Loni’s talent when she can use makeup as a tool to transform a woman. It’s amazing how much you can aesthetically control and manipulate people. Scroll down to check out all of the different results from our shoot!